Case studies
Real marketing and growth problems at startups: what we did, the result and how to apply it to your business.
B2C marketplace · Growth stage
A placement audit cut retargeting CPA by 40% for a B2C marketplace
B2C marketplace · Growth stage
An onboarding sequence focused on the first hours doubled partner interactions on a marketplace
B2C app · Growth stage
A CRM sequence lifted lead conversion by 35% for a B2C app, measured against a control group
B2B SMB SaaS · Pre-seed
CPA fell by half with daily pacing tracking at a B2B SaaS for SMBs
B2C social commerce · Seed
Removing a redundant confirmation step increased activations by 20% for a B2C social commerce business
B2B SMB app · Pre-seed
Ads leading to custom store pages had a 20% lower CPL for a B2B SMB app
B2B SaaS · Series A
Weekly deals won rose 24% after a sales forecasting model at a B2B SaaS
B2C subscription · Series A
Neither the usual creative nor the themed one: on Black Friday, combining the two delivered a CAC almost 6 times lower