JoGo

Growth as a Service for startups

Let's grow together?

Let's start your
Growth aaS plan

Watch your
Startup grow

Why JoGo?

We are leaders in Growth as a Service and the first Growth agency specialized in startups in Brazil. Our product Growth Launch structures the essential components for an early-stage startup to grow and operates the channels with a squad of experts on a daily basis.

+
100
projects delivered to startups

+
R$ 1Bi
in media invested by our professionals

+
20
proprietary methodologies

Our clients

What our clients say

JoGo is an important partner for Flash, complementing our internal team and helping with different challenges with a focus on practical solutions that help us bring the transformation of benefits to the largest companies in Brazil

Together with JoGo we managed to develop an innovative work that adds a perspective of behavioral economics to the journey of our users and, thus, we managed to better understand the right way to communicate all the advantages of Loft

JoGo is a consultancy that combines the world of strategy and analytics well with creativity and know-how in day-to-day execution. Their help has been important in building this new moment at Foxbit where we have taken our company to the next level

JoGo helped us attract people to the team and build a consistent effort on different growth fronts, which was very important to grow the business and bring the cause of urban mobility to many more people

JoGo is a partner of bxblue and has managed to be present on several fronts, helping with strategy and team structuring. I highlight the partnership and commitment in the performance

JoGo is a committed partner, with the ability to add value on various Growth topics, from unit economics to product storytelling or GTM strategies. We work collaboratively on a day-to-day basis, focused on achieving results

JoGo was an important partner in structuring the marketing fronts, with concrete and performance-focused deliveries that add a lot of value and improve Lilly's performance in our growth plan

JoGo was a Growth partner for Kyte in 2022, helping us manage digital channels by showing depth of knowledge and ability to connect with strategy. On a day-to-day basis, they are always open to debate and co-construction.

JoGo was essential for our institutional growth process, helping us with a strategic marketing vision and raising the level of all business fronts, helping us organize ideas and GTM plans. On a day-to-day basis, they are close and communication is very quick

We see JoGo as an important partner on growth fronts, understanding supply & demand levers and the ability to bring complementary points of view in specific analyzes of day-to-day challenges at Loft

We managed to develop a campaign for English Live in Brazil and JoGo's partnership was very important to guide us in an ambitious production during the pandemic

JoGo is a partner of Gama, capable of challenging us in strategy, focusing on the right growth levers and helping to structure the team

JoGo contributed to us not only by helping to prioritize and structure essential marketing actions for our physical expansion cycle, but also by providing great abstraction capacity to define and design the Online Product strategy with us, essential for our digital growth in the coming years

With JoGo's help and co-construction, we managed to accelerate the implementation of ambitious growth projects, with significant performance gains, and also start transformative data science projects for the team

JoGo manages to combine long-term work on brand purpose and strategy with a tactical vision of implementing different action plans for business units, with a team that co-constructs on a day-to-day basis

With JoGo we managed to form a true partnership for the development of B2C Marketing fronts, with very solid alignment with revenue, digital acquisition, and brand building

JoGo helped us with different projects, from marketplace analysis to creative inspirations and storytelling. They helped us launch ambitious projects like IndicaLoft, with a very close and day-to-day partnership style

JoGo managed to develop predictive analytical models for our team that resulted in significant gains. The day-to-day is very close and upbeat, and they manage to summarize all the findings in a simple and visual way

Working with JoGo is a partnership that allows us to enhance high-impact growth results. Together we achieved significant returns in performance marketing, both in the number of projects and new ideas, as well as in the quality of deliveries. We optimized budget allocation and generated innovative insights for different fronts at Loft. Also, the team is inspiring, and even on the most dense topics, the meetings are light and fun!

JoGo is a partner of bxblue that was able to add value on several fronts, with a quality diagnosis of the category and strategy. We managed to review the structure of digital channels, attract talent to the team, and structure an ambitious branding project

JoGo is a competent partner, with a style of action based on joint construction on a day-to-day basis, which helped us on several marketing & growth fronts, with a lot of focus on business growth

JoGo was very important in structuring the company's Growth base, both in monitoring results and in day-to-day structure. Today we are able to run, learn, and report constantly and, for the first time, we have a structured growth area.

JoGo helped us at a very crucial phase for Far.me when we decided to build and structure the Growth area within the company. The ability to implement tests and changes in channels and to align a joint strategy allowed us to grow the results and have a dynamic day-to-day partnership with the team

JoGo was exactly what we needed to complement the team with expertise and proactivity. The team is always close and partner on a day-to-day basis, helping to get things off the ground and solve whatever is necessary.

The partnership with JoGo helped us in Marketing & Growth direction, at a special moment for Amicci. We also achieved quality deliveries in Social Selling and the company's narrative.

JoGo helped us a lot in the Marketing strategy and in preparing some key elements for Amicci's growth over the next 18 months, such as narrative, social selling, content marketing role. We also had good training in social selling and an earned media workshop.

The day-to-day with JoGo is very quick, they are agile in communication and very available to help. We managed to get some initiatives off the ground in addition to managing Google and Facebook paid media channels with quality, giving us valuable inputs for creative management as well.

JoGo manages to help Gringa in Growth strategy and prioritizing important initiatives on a day-to-day basis. We have a nice partnership and a close relationship with the team, it is very hands-on.

JoGo showed that it is possible to help a pre-seed startup structure the Growth area. We managed to better understand the right CAC and get the channels working. The ability to build a results plan that we can use on a daily basis also brought a lot of value.

JoGo helped us confirm some hypotheses and better understand our Ads channels and how we can improve on a daily basis. Very available and ready to help, they brought important complementary points.

JoGo managed to help us with an important part of structuring Growth channels, showing a lot of complementarity with our team and agility in executing. Communication flows very well on a day-to-day basis and the Growth Launch made a lot of sense for Fluke.

JoGo helped bring some growth paths for Fluke off the ground, helping us better understand how to grow in the highly competitive mobile phone market. The ability to add to strategy and combine that with execution is very important and makes a difference.

See how our model works

How does JoGo's Growth aaS work?

Growth as a Service is a service model where you will have access to the expertise accumulated in more than 100 JoGo projects to operate the Growth Squad of your startup, which may or may not be in conjunction with more people from your internal team. You receive important knowledge in early stage growth, ensure a lot of agility in operation and a competitive cost compared to the main alternatives. For this reason, it has been a model adopted by more and more Founders in the new market reality.

Is my startup ready for Growth aaS?

Growth aaS is suitable for early stage startups that have validated the PMF and are in the GTM phase, that is, in the rapid expansion phase of the customer base (usually preparing to grow 10x in 2 years). It is very important that you have the necessary resources in your startup for this "Growth spurt" and prepare for a very different day-to-day, where agility in execution and specific expertise will make the difference. For this reason, more and more Founders have preferred Growth aaS models with partners like JoGo growth experts.

What is Growth Launch and who is it for?

Growth Launch is a JoGo growth experts product that, in 12 weeks, structures the essential Growth components and aims to deliver a winning strategy at the end, as well as the main channels and initiatives up and running. It is suitable for all early stage startups that have validated Product-Market Fit and are preparing for the "Growth spurt".

How does day-to-day operation work?

On a daily basis, JoGo's squad operates remotely, like a normal Growth team, with routines appropriate for executing all Growth initiatives and operating channels. As in a normal agency, you will have a participatory and communicative team on a daily basis that, in addition to creating a winning Growth strategy, will be 100% hands-on and operate the chosen channels.

Which JoGo Squad works?

By default, JoGo works on projects with a Squad of 6 people - CGO, Engagement Lead, Business Analyst, Growth Analyst, Designer, Copywriter - in addition to the senior team of internal specialists. In some Growth aaS cases, we may have other custom hires.

Our Specialists

João Gonçalves

Founder & CEO

João Gonçalves is a digital executive specializing in Growth for startups. Currently, he is the Founder & CEO of JoGo, the leading Growth as a Service agency for startups in Brazil.

Combining creativity with business experience, he has worked on the growth of some of the main Brazilian digital companies in the last 10 years. He was CMO of Tembici, CGO of QuintoAndar, Director of the B2C unit at Catho, CMO of OLX, and part of the founding team of bomnegócio.com in 2011.

João graduated in Theoretical Physics with distinction from the University of Coimbra and holds a full-time MBA from NOVA SBE and Coppead/UFRJ.