Growth as a Service for startups

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Growth aaS solution

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Why JoGo?

We are the Growth aaS leading agency specialized in startups in Brazil. Our Growth Launch product structures the essential components for an early stage startup to grow and operates the channels with a Squad of experts on a day-to-day basis.

+ than
100
projects delivered in startups

+ than
R$ 1Bi
in media invested by our
professionals

+ than
20
proprietary methodologies

Our Customers

What our customers say

JoGo is an important partner for Flash, complementing our internal team and helping with different challenges by focusing on practical solutions that help us bring the transformation of benefits to the largest companies in Brazil

Together with JoGo, we were able to develop an innovative project that adds a behavioral economics perspective to our users' journey, helping us better understand the right way to communicate all of Loft's advantages

JoGo is a consultancy that combines strategy and analytics with creativity and execution know-how on a day-to-day basis. Their help has been important in building this new phase at Foxbit, where we have reached a new level as a company

JoGo helped us attract people to the team and build a consistent effort across different growth fronts, which was very important to grow the business and bring the cause of urban mobility to many more people

JoGo is a partner of bxblue and has been present on several fronts, helping with strategy and team structuring. I highlight the partnership and commitment in their performance

JoGo is a committed partner with the ability to add value to various growth topics, from unit economics to product storytelling or GTM strategies. We work collaboratively on a day-to-day basis, focused on achieving results

JoGo was an important partner in structuring the marketing fronts, with concrete and performance-focused deliveries that add a lot of value and improve Lilly's performance in our growth plan

JoGo was a growth partner for Kyte in 2022, helping us manage digital channels with deep knowledge and the ability to connect with strategy. They are always open to debate and co-construction on a day-to-day basis.

JoGo was essential for our institutional growth process, helping us with a strategic marketing vision and elevating the level of all business fronts, helping us organize ideas and GTM plans. On a day-to-day basis, they are close and communication is very quick

We see JoGo as an important partner in growth fronts, understanding supply & demand levers and being able to bring complementary points of view in specific analyses of day-to-day challenges at Loft

We were able to develop a campaign for English Live in Brazil, and JoGo's partnership was very important to guide us in an ambitious production during the pandemic

JoGo is a partner of Gama, capable of provoking us in strategy, focusing on the right growth levers, and helping structure the team

JoGo contributed not only by helping prioritize and structure essential marketing actions for our physical expansion cycle but also by providing great abstraction capacity to define and design the Online Product strategy of Molécoola with us, essential for our digital growth in the coming years

With JoGo's help and co-construction, we were able to accelerate the implementation of ambitious growth projects, with significant performance gains, and also start transformative data science projects for the team

JoGo manages to combine long-term work on brand purpose and strategy with a tactical vision of implementing different action plans for business units, with a team that co-constructs on a day-to-day basis

With JoGo, we achieved a true partnership for the development of B2C Marketing fronts, with a very solid alignment with revenue, digital acquisition, and brand building

JoGo helped us with different projects, from marketplace analysis to creative inspirations and storytelling. They helped us put ambitious projects like IndicaLoft on the street, with a very close and partnership style on a day-to-day basis

JoGo managed to develop predictive analytical models for our team that resulted in significant gains. Day-to-day is very close and high-spirited, and they can summarize all findings in a simple and visual way

Working with JoGo is a partnership that allows us to enhance high-impact growth results. Together we achieved significant returns in performance marketing, both in the number of projects and new ideas and in the quality of deliveries. We optimized budget allocation and generated innovative insights for different Loft fronts. Moreover, the team is inspiring, and even on the densest topics, meetings are light and fun!

JoGo is a partner of bxblue that was able to add value on several fronts, with a quality diagnosis of the category and strategy. We managed to review the structure of digital channels, attract talent to the team, and structure an ambitious branding project

JoGo is a competent partner, with a joint construction style on a day-to-day basis, helping us on several marketing & growth fronts, with a strong focus on business growth

JoGo was very important in structuring the Growth base of the company, both in monitoring results and in the day-to-day structure. Today, we can run, learn, and report constantly, and we have, for the first time, a structured growth area.

JoGo helped us during a very crucial phase for Far.me when we decided to build and structure the Growth area within the company. Their ability to implement tests and changes in channels and align a joint strategy allowed us to grow results and have a dynamic partnership with the team on a day-to-day basis

JoGo was exactly what we needed to complement the team with expertise and proactivity. The team is always close and a partner on a day-to-day basis, helping to get things done and solve whatever is necessary.

The partnership with JoGo helped us with Marketing & Growth direction at a special time for Amicci. We also achieved quality deliveries in Social Selling and the company's narrative.

JoGo helped us a lot with the marketing strategy and preparation of some key elements for the next 18 months of Amicci's growth, such as narrative, social selling, and content marketing role. We also had good training in social selling and an earned media workshop.

Day-to-day with JoGo is very fast, they are agile in communication and very available to help. We were able to launch some initiatives and manage Google and Facebook paid media channels with quality, providing us with valuable inputs for creative management as well.

JoGo can help Gringa with Growth strategy and prioritizing important initiatives on a day-to-day basis. We have a nice partnership and proximity with the team; they are very hands-on.

JoGo showed that it is possible to help a pre-seed startup structure the Growth area. We were able to better understand the right CAC and get the channels working. The ability to build a results-oriented plan that we can use on a day-to-day basis also brought a lot of value.

JoGo helped us confirm some hypotheses and better understand our Ads channels and how we can improve day-to-day. They are very available and ready to help, bringing important complementary points.

JoGo managed to help us with an important part of structuring Growth channels, showing a lot of complementarity with our team and agility in execution. Communication flows very well on a day-to-day basis, and the Growth Launch made a lot of sense for Fluke.

JoGo helped launch some growth paths for Fluke, helping us better understand how to grow in mobile telephony, which is a very competitive market. The ability to add value to strategy and combine it with execution is very important and makes a difference.

See how our model works

How does JoGo's Growth aaS work?

Growth as a Service is a service model where you will have access to the expertise accumulated in over 100 JoGo projects to operate the Growth Squad of your startup, which may or may not be together with other people from your internal team. You receive important knowledge in early stage growth, ensure great operational agility, and a competitive cost compared to the main alternatives. This is why it has become an increasingly adopted model by Founders in the new market reality.

Is my startup ready for Growth aaS?

Growth aaS is suitable for early stage startups that have validated the PMF and are in the GTM phase, that is, in the phase of rapid customer base expansion (usually preparing to grow 10x in 2 years). It is very important that you have the necessary resources in your startup for this "Growth spurt" and prepare for a very different day-to-day, where execution agility and specific expertise will make a difference. For this reason, more and more Founders prefer Growth aaS models with partners like JoGo growth experts.

What is Growth Launch and who is it for?

Growth Launch is a product of JoGo growth experts that, in 12 weeks, structures the essential Growth components and aims to deliver a winning strategy at the end, as well as the main channels and initiatives up and running. It is suitable for all early stage startups that have validated Product-Market Fit and are preparing for the "Growth spurt."

How does the day-to-day operation work?

On a day-to-day basis, the JoGo squad operates remotely, like a normal Growth team, with routines suitable for executing all Growth initiatives and operating the channels. Like a normal agency, you will have a participatory and communicative team on a day-to-day basis that, in addition to creating a winning Growth strategy, will be 100% hands-on and operate the chosen channels.

Which JoGo Squad works on the project?

By default, JoGo works on projects with a Squad of 6 people - CGO, Engagement Lead, Business Analyst, Growth Analyst, Designer, Copywriter - in addition to the senior team of internal specialists. In some cases of Growth aaS, we may have other positions in custom hires.

Our Specialists

João Gonçalves

Founder & CEO

João Gonçalves is a digital executive specializing in Growth for startups. He is currently the Founder & CEO of JoGo, the leading Growth as a Service agency for startups in Brazil.

Combining creativity with business experience, he has worked on the growth of some of the main Brazilian digital companies over the last 10 years. He was CMO of Tembici, CGO of QuintoAndar, Director of the B2C unit at Catho, CMO of OLX, and part of the founding team of bomnegócio.com in 2011.

João holds a degree in Theoretical Physics with distinction from the University of Coimbra and has a full-time MBA from NOVA SBE and Coppead/UFRJ.