JoGo - Master The Art of Growth

Master the art of growth and unleash your business full potential

Inspire your team, make growth your company main focus and unleash your business full potential.


Art & Science

Our proprietary methodologies are built upon an unique combination of Art & Science lo unleash your business full potential. We bring together creativity, strategy, data analytics, innovation and technology.

Strategy & Operation

We have experience in the CMO role. So we offer solutions which integrate marketing strategy with implementation expertise, seeking to excel in execution.

Better, Faster & Cheaper

Have access to our team of seasoned executives with experience in growing some of the biggest Brazilian digital companies. We offer flexible compensation options and shared success financial agreements.


10 years of experience in growing some of the most successful Brazilian digital companies, changing for the better industries and impacting positively the lives of millions of Brazilians


Experiência dos sócios

What we do

Business Growth Engine

  • Unit economics
  • LTV/CAC analysis and optimization
  • Business levers mapping
  • Funnel optimization: acquisition, retention and reactivation
  • Pricing, Revenue Management, S&OP and Commercial intelligence
  • Performance management dashboards

Run a deep business analysis and propose solutions based on different growth levers. Business Growth Engine is a proprietary methodology used to disaggregate the business components and correctly map the profit generating opportunities.

Marketing mix & ROI Optimization

  • Marketing ROI analysis
  • Conversion rate and funnel optimization
  • Growth marketing and acquisition channels
  • Structurinf of proprietary channels, referrals and affiliation campaigns
  • Top, mid and bottom funnel campaign strategy
  • Martech, tracking, tagging, site and apps performance

We identify opportunities along the entire marketing process, evaluate performance of different efforts and the best channel structure to achieve excellence in execution by providing a clear direction when supporting implementation.

Branding & Communication

  • Brand strategy, positioning and platform
  • Quantitative and Qualitative research
  • Creatives optimization and production direction
  • Communication effectiveness analysis
  • Brand content strategy
  • Influencers analysis

Brand is a key-strategic asset for businesses. We build strong brands, based on solid research and we develop communication, content and influencer marketing plan to achieve marketing objectives.

People & Resources

  • Marketing & Growth team structuring
  • Performance management routines and monitoring
  • Performance marketing tools selection
  • Martech development support
  • Marketing suppliers structuring and agency selection processes
  • Internal training and workshops

We use our knowledge to understand and identify the key capabilities needed to turn marketing plans into action. We co-build talented teams, key partnerships, training programs and help select the best tools and suppliers.

JoGo is

João Gonçalves

JoGo's CEO

João is an Internet executive with extensive experience in Marketing and Operations for start-ups, internet companies and marketplace business models.

Aligning creative thinking and business mindset, he helped to grow many of the major Brazilian digital companies over the past 10 years, acting more recently as external CMO for tembici and English Live. Prior, he was Marketing & Growth Director at QuintoAndar, a Brazilian proptech unicorn, held CMO and P&L positions at Catho/SEEK (2015 - 2017), was CMO for OLX and part of the founding team of bomnegó in Brazil (2011 - 2015 - Naspers, Schibsted, Telenor) and held a CMO position within SnT Classifieds management team (2011 - 2014 - Schibsted, Telenor) being responsible for Latam region marketing activities and Southeast Asia.

João holds a BA in Physics with honor from Coimbra University (1998-2003) as well as a full-time MBA from NOVA SBE and Coppead/UFRJ (2006-2007). Portuguese citizen, married, has two lovely daughters, lives in São Paulo and enjoys equestrian sports and singing.

Paulo Sampaio

Partner @ JoGo

Paulo Sampaio is a Machine Learning and Data Science specialist with 10+ years experience in advanced analytics.

With a global career, Paulo acted as Data Scientist for Accenture in Spain, Senior Data Scientist at the retailtech startup EDITED in England and implemented Machine Learning and Advanced Analytics models in Ecuador, Chile, Peru and Brazil for McKinsey and QuantumBlack. He started his journey at LATAM Airlines acting as Revenue Management Sr Manager.

Today Paulo is Partner at JoGo growth experts and PhD student at the Bern University, Switzerland (Biomedical Engineering Laboratory). Paulo holds a BA in Civil Engineering from University of São Paulo (USP), with MBA from FGV and a Master Degree in Statistics and Operations Research from Universitat Politecnica de Catalunya (Spain). Paulo is constantly learning, passionate for tech trends and willing to help.


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