Master the art of growth

Partner with JoGo, inspire your team and grow your business

Solutions

For startups and scaleups

We offer a wide range of solutions for startups and scaleups looking to realize full growth potential:

  • Marketing & Growth team structuring
  • Skill development and team training
  • Growth diagnosys and tactical plan development
  • Channel auditing and opportunities mapping - Google, Facebook, Instagram, Remarketing, Youtube, ...
  • Channel development - acquisition, retention and loyalty
  • Channel ROI analysis and media investment optimization
  • Performance management and planning workshops
  • Leverage team capacity during hiring freeze
  • Problem solving and advanced analytics
  • GTM analysis for new products and services
  • Deploy of strategic growth projects
  • CRO and conversion funnel improvement
  • Business levers mapping, unit economics structuring and long term growth planning
  • Revenue management, Pricing and Marketing & Sales planning

Digital Transformation

We help boost the effectiveness of Digital Transformations projects with the right approach:

  • GTM analysis for new products and services
  • Innovation and planning workshops
  • Research and Trend reports
  • Marketing channels restructuring
  • Marketing & Growth teams restructuring
  • Skill development and team training (Marketing, Growth and Innovation)
  • Channel auditing and opportunities mapping - Google, Facebook, Instagram, Remarketing, Youtube, ...
  • CRO and conversion funnel improvement

For VC and Growth Equity funds

We support VC and Growth Equity funds with a diversity of solutions:

  • Growth potential mapping for prospects in deal flow and diligence support
  • GTM analysis for portfolio companies
  • Catalyze growth oportunities for portfolio companies
  • Marketing M&A analysis and support
  • Post M&A marketing integration

Functions

Business Growth Engine

  • Unit economics
  • LTV/CAC analysis and optimization
  • Business levers mapping
  • Pricing, Revenue Management, S&OP and Commercial intelligence
  • Performance management dashboards

Marketing mix & ROI Optimization

  • Marketing ROI analysis
  • Conversion rate and funnel optimization
  • Growth marketing and acquisition channels
  • Structuring of proprietary channels, referral and affiliation campaigns
  • Top, mid and bottom funnel campaign strategy
  • Martech, tracking, tagging, site and apps performance

Branding & Communication

  • Brand strategy, positioning and platform
  • Quantitative and Qualitative research
  • Creatives optimization and production direction
  • Communication effectiveness analysis
  • Brand content strategy
  • Influencers analysis

People & Resources

  • Marketing & Growth team structuring
  • Performance management routines and monitoring
  • Performance marketing tools selection
  • Martech development support
  • Marketing suppliers structuring and agency selection processes
  • Internal training and workshops

Approach

Strategy & Operation

We have experience in the CMO role. So we offer solutions which integrate marketing strategy with implementation expertise, seeking to excel in execution.

Art & Science

We believe that a unique combination of Art & Science will allow your business to achieve its full potential. We bring together creativity, strategy, data analytics, innovation and technology.

Better, Faster & Cheaper

Have access to our team of seasoned executives with experience in growing many leading digital companies. We offer flexible compensation options and shared success financial agreements.

Our Work

Projects

Testimonials

Loren Monteiro

CPO & CMO - tembici

"JoGo was a true partner in developing the B2C Marketing innitiaves at tembici, with a very solid alignment with revenue management, digital acquisition and brand building."

Tomás Martins

CEO - tembici

"JoGo helped us to attract talent to our team and to build a consistent growth roadmap on different functions, which was very important to grow our business and impact many more people about the importance of urban mobility."

Rafael Maia

Chief Revenue Officer - Flash Benefícios

"JoGo is an important partner for Flash, acting complimentary to our internal team, being able to add value in different growth challenges focusing on practical solutions which help us to take the corporate benefits revolution to the biggest companies in Brazil."

Cláudio Adriani

Co-founder - Lilly Estética

"JoGo was an important partner in structuring the Marketing effort, with concrete deliverables focusing on performance, which added strong value and improved the Lilly performance in it's growth plan."

Anderson Paiva

Head of Growth - Loft

"We see JoGo as an importante partner in growth, with strong understanding of supply & demand Growth levers and ability to bring complimentary views on deep analysis about growth challenges on the day to day"

Rodrigo Jobim Roessler

Sócio - Molécoola

"JoGo made relevant contributions helping to prioritise and structure the marketing action plan indispensable to our field expansion stage, and also showed great abstraction ability to help us define and create the Online Product strategy, key to our growth in the coming years."

Guilherme Junqueira

CEO & Founder - Gama Academy

"JoGo is a Gama partner, able to help us on Strategy, to focus on the right growth levers and to help structure the team"

Lucas Origuela

Growth Lead - Loft

"JoGo helped us on a wide range of projects, from marketplace analysis to creative inspiration and storytelling. They help to take strategic projects off the ground like indicaLoft, with a different way of working, being very close on the day-to-day"

Fernanda Barbosa

Senior Marketing Manager - Somos educação

"JoGo is able to combine a long term view on company purpose and brand strategy with a tactical implementation angle on day-to-day, looking for different business units action plan, on a co-build approach with the team."

Bruno Stefano

Head of Performance Marketing - EF English Live

"We were able to deliver a new campaign for EF English Live in Brazil and the support of JoGo was very important in providing guidance during a challenging production during the pandemic."

Sérgio Alarcon

CFO - Lilly Estética

"JoGo is a competent partner, with an acting style based on co-building in the day-to-day, whcih helped us in many marketing & growth initiatives, focusing on business growth."

Loren Monteiro

CPO & CMO - tembici

"JoGo was a true partner in developing the B2C Marketing innitiaves at tembici, with a very solid alignment with revenue management, digital acquisition and brand building."

Tomás Martins

CEO - tembici

"JoGo helped us to attract talent to our team and to build a consistent growth roadmap on different functions, which was very important to grow our business and impact many more people about the importance of urban mobility."

Some of the investors backing our clients

Partners experience

TEAM

João Gonçalves

Founder & CEO

João is an Internet executive with extensive experience in Marketing and Operations for start-ups, internet companies and marketplace business models. He is Founder and CEO at JoGo, a Marketing & Growth consultancy boutique specialized in Startups and Digital Transformation.

Aligning creative thinking and business mindset, he helped to grow many of the major Brazilian digital companies over the past 10 years. Acted as Marketing & Growth Director at QuintoAndar, a Brazilian unicorn, held CMO and P&L positions at Catho/SEEK, was CMO for OLX and part of the founding team of bomnegócio.com in Brazil (2011) and held a CMO position within SnT Classifieds management team, being responsible for Latam region marketing activities and Southeast Asia.

João holds a BA in Physics with honor from Coimbra University and a full-time MBA from NOVA SBE and Coppead/UFRJ.

Paulo Sampaio

Partner

Paulo Sampaio is a Machine Learning and Data Science specialist with 10+ years experience in advanced analytics.

With a global career, Paulo acted as Data Scientist for Accenture in Spain, Senior Data Scientist at the retailtech startup EDITED in England and implemented Machine Learning and Advanced Analytics models in Ecuador, Chile, Peru and Brazil for McKinsey and QuantumBlack. He started his journey at LATAM Airlines acting as Revenue Management Sr Manager.

Paulo is Partner at JoGo growth experts and PhD student at the Bern University, Switzerland (Biomedical Engineering Laboratory). Paulo holds a BA in Civil Engineering from University of São Paulo (USP), with MBA from FGV and a Master Degree in Statistics and Operations Research from Universitat Politecnica de Catalunya (Spain).

Felipe Miras

Head of Strategy

Felipe Miras is a seasoned Strategy professional, with extensive experience in Problem Solving and quantitative projects. He acts as Head of Strategy at JoGo.

Prior to JoGo, Felipe held a Strategy Senior Manager role at Catho/Seek, acted as Pricing and Loyalty Manager for Kroton / Cogna education group and also as Strategy Consultant at Maksen/Deloitte. He started is career in the Financial industry at Itaú-Unibanco modeling and credit policy unit.

Felipe holds a BA in Electronics Engineering from Poli-USP, and a Finance post-graduation from Insper. He is passionate for cars and holds a small portfolio of collection cars.

About

Purpose

Help build a better society by providing Marketing & Growth strategy and implementation services to help the best entrepreneurs to Master the Art of Growth and their companies to strive and positively impact millions of lives.

Our values

  • We are here to win, together!
  • We have integrity and act with transparency
  • We are humble and passionate learners
  • We face challenges with courage
  • We grow with diversity

Join Us

We always seek high energy talents, eager to learn and exceptionally skilled.

Reach us at people@jogo.company or apply on our jobs post. #joinJoGo

Contact

Partner with JoGo, inspire your team and grow your business