Master the art of growth
Partner with JoGo, inspire your team and grow your business
Solutions
For startups and scaleups
We offer a wide range of solutions for startups and scaleups looking to realize full growth potential:
- Marketing & Growth team structuring
- Skill development and team training
- Growth diagnosys and tactical plan development
- Channel auditing and opportunities mapping - Google, Facebook, Instagram, Remarketing, Youtube, ...
- Channel development - acquisition, retention and loyalty
- Channel ROI analysis and media investment optimization
- Performance management and planning workshops
- Leverage team capacity during hiring freeze
- Problem solving and advanced analytics
- GTM analysis for new products and services
- Deploy of strategic growth projects
- CRO and conversion funnel improvement
- Business levers mapping, unit economics structuring and long term growth planning
- Revenue management, Pricing and Marketing & Sales planning
Digital Transformation
We help boost the effectiveness of Digital Transformations projects with the right approach:
- GTM analysis for new products and services
- Innovation and planning workshops
- Research and Trend reports
- Marketing channels restructuring
- Marketing & Growth teams restructuring
- Skill development and team training (Marketing, Growth and Innovation)
- Channel auditing and opportunities mapping - Google, Facebook, Instagram, Remarketing, Youtube, ...
- CRO and conversion funnel improvement
For VC and Growth Equity funds
We support VC and Growth Equity funds with a diversity of solutions:
- Growth potential mapping for prospects in deal flow and diligence support
- GTM analysis for portfolio companies
- Catalyze growth oportunities for portfolio companies
- Marketing M&A analysis and support
- Post M&A marketing integration
Functions
Business Growth Engine
- Unit economics
- LTV/CAC analysis and optimization
- Business levers mapping
- Pricing, Revenue Management, S&OP and Commercial intelligence
- Performance management dashboards
Marketing mix & ROI Optimization
- Marketing ROI analysis
- Conversion rate and funnel optimization
- Growth marketing and acquisition channels
- Structuring of proprietary channels, referral and affiliation campaigns
- Top, mid and bottom funnel campaign strategy
- Martech, tracking, tagging, site and apps performance
Branding & Communication
- Brand strategy, positioning and platform
- Quantitative and Qualitative research
- Creatives optimization and production direction
- Communication effectiveness analysis
- Brand content strategy
- Influencers analysis
People & Resources
- Marketing & Growth team structuring
- Performance management routines and monitoring
- Performance marketing tools selection
- Martech development support
- Marketing suppliers structuring and agency selection processes
- Internal training and workshops
Approach
Strategy & Operation
We have experience in the CMO role. So we offer solutions which integrate marketing strategy with implementation expertise, seeking to excel in execution.
Art & Science
We believe that a unique combination of Art & Science will allow your business to achieve its full potential. We bring together creativity, strategy, data analytics, innovation and technology.
Better, Faster & Cheaper
Have access to our team of seasoned executives with experience in growing many leading digital companies. We offer flexible compensation options and shared success financial agreements.
TEAM
João Gonçalves
Founder & CEO
João is an Internet executive with extensive experience in Marketing and Operations for start-ups, internet companies and marketplace business models. He is Founder and CEO at JoGo, a Marketing & Growth consultancy boutique specialized in Startups and Digital Transformation.
Aligning creative thinking and business mindset, he helped to grow many of the major Brazilian digital companies over the past 10 years. Acted as Marketing & Growth Director at QuintoAndar, a Brazilian unicorn, held CMO and P&L positions at Catho/SEEK, was CMO for OLX and part of the founding team of bomnegócio.com in Brazil (2011) and held a CMO position within SnT Classifieds management team, being responsible for Latam region marketing activities and Southeast Asia.
João holds a BA in Physics with honor from Coimbra University and a full-time MBA from NOVA SBE and Coppead/UFRJ.
Paulo Sampaio
Partner
Paulo Sampaio is a Machine Learning and Data Science specialist with 10+ years experience in advanced analytics.
With a global career, Paulo acted as Data Scientist for Accenture in Spain, Senior Data Scientist at the retailtech startup EDITED in England and implemented Machine Learning and Advanced Analytics models in Ecuador, Chile, Peru and Brazil for McKinsey and QuantumBlack. He started his journey at LATAM Airlines acting as Revenue Management Sr Manager.
Paulo is Partner at JoGo growth experts and PhD student at the Bern University, Switzerland (Biomedical Engineering Laboratory). Paulo holds a BA in Civil Engineering from University of São Paulo (USP), with MBA from FGV and a Master Degree in Statistics and Operations Research from Universitat Politecnica de Catalunya (Spain).
Felipe Miras
Head of Strategy
Felipe Miras is a seasoned Strategy professional, with extensive experience in Problem Solving and quantitative projects. He acts as Head of Strategy at JoGo.
Prior to JoGo, Felipe held a Strategy Senior Manager role at Catho/Seek, acted as Pricing and Loyalty Manager for Kroton / Cogna education group and also as Strategy Consultant at Maksen/Deloitte. He started is career in the Financial industry at Itaú-Unibanco modeling and credit policy unit.
Felipe holds a BA in Electronics Engineering from Poli-USP, and a Finance post-graduation from Insper. He is passionate for cars and holds a small portfolio of collection cars.
About
Purpose
Help build a better society by providing Marketing & Growth strategy and implementation services to help the best entrepreneurs to Master the Art of Growth and their companies to strive and positively impact millions of lives.
Our values
- We are here to win, together!
- We have integrity and act with transparency
- We are humble and passionate learners
- We face challenges with courage
- We grow with diversity